SHORT-FORM VIDEO BRIEF

VIDEO IDEA
Specific viewer:
Content lane:
Primary job (discovery / trust / conversion / retention / research):
One useful change for the viewer:
What will be shown as proof (demonstration / comparison / sequence / counterexample / other):
One-sentence brief: For __________, this video will __________, shown through __________.

THREE-LAYER SCRIPT
PROMISE — What visible problem, result, contrast or decision makes the next moment matter?


PROOF — What will the viewer see that supports the point?


NEXT STEP — What useful action, question or deeper resource closes the loop?


SHOT AND SOUND PLAN
What must be visible while each spoken sentence is heard?
Essential speech, demonstration or room sound:
Music/audio source and where its permission record is kept:
Disclosure or attribution to check for this project:

PRODUCTION AND ADAPTATION
Clean master location (without platform watermark, baked-in captions or platform-only audio):
Destinations to review:
Opening frame/title context:
Text placement and safe-area check:
Captions and description check:
Audio source and permitted use check:
Destination link or related content:
Review date before publishing:

LEARNING NOTE
Hypothesis to record before reviewing results:
Comparable videos or batch:
Viewer journey signal to review (entry / consumption / response / business outcome / cost):
What to repeat, change, investigate or retire:

Platform features and rules change. Check current destination requirements for the planned publication. This brief is a planning aid, not a guarantee of reach or performance.